Ever want to go back in time to send an email that proves your boss knew about a problem two weeks ago? Ever want to get a pass from the SEC because you have email proof that you met the deadlines?
Tuesday, Google announced a new feature for Gmail -- Google Custom Time, with the slogan "Be On Time. Every Time." You can opt for it to show up read or unread by selecting the appropriate option. How might you use this feature ...
"I just got two tickets to Radiohead by being the 'first' to respond to a co-worker's 'first-come, first-serve' email. Someone else had already won them, but I told everyone to check their inboxes again. Everyone sort of knows I used Custom Time on this one, but I'm denying it." -- Robby S., Paralegal
"I used to be an honest person; but now I don't have to be. It's just so much easier this way. I've gained a lot of productivity by not having to think about doing the 'right' thing." -- Todd J., Investment Banker
Finding it hard to believe that Google would do this? You should. It was sent on April 1 -- April Fools Day. It also included such wonderful references as:
How does it work? Gmail utilizes an e-flux capacitor to resolve issues of causality (see Grandfather Paradox).
Thank you, Google, for the wonderful April Fool's prank. And, thank you Michelle for pointing it out to me.

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