This is it! Tomorrow is the 30th Anniversary of the first message that we have come to know as "Spam." The message sent on May 2, 1978 is attributed to Gary Thuerk, a marketer for the Digital Equipment Corporation. (DEC was my former employer.) It is amazing to think how much spam became part of our vocabulary in such a short period of time.
What was the message that gives Mr. Thuerk a place in history? Was it for some body part enlargement? Was it fund raising for Africa? Nope, 1978 was a simpler time. Here is the text of the very very very first spam message:
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DIGITAL WILL BE GIVING A PRODUCT PRESENTATION OF THE NEWEST MEMBERS OF THE
DECSYSTEM-20 FAMILY; THE DECSYSTEM-2020, 2020T, 2060, AND 2060T. THE
DECSYSTEM-20 FAMILY OF COMPUTERS HAS EVOLVED FROM THE TENEX OPERATING SYSTEM AND THE DECSYSTEM-10 <PDP-10> COMPUTER ARCHITECTURE. BOTH THE DECSYSTEM-2060T AND 2020T OFFER FULL ARPANET SUPPORT UNDER THE TOPS-20 OPERATING SYSTEM. THE DECSYSTEM-2060 IS AN UPWARD EXTENSION OF THE CURRENT DECSYSTEM 2040 AND 2050 FAMILY. THE DECSYSTEM-2020 IS A NEW LOW END MEMBER OF THE DECSYSTEM-20 FAMILY AND FULLY SOFTWARE COMPATIBLE WITH ALL OF THE OTHER DECSYSTEM-20 MODELS.
WE INVITE YOU TO COME SEE THE 2020 AND HEAR ABOUT THE DECSYSTEM-20 FAMILY AT THE TWO PRODUCT PRESENTATIONS WE WILL BE GIVING IN CALIFORNIA THIS MONTH. THE LOCATIONS WILL BE:
TUESDAY, MAY 9, 1978 - 2 PM
HYATT HOUSE (NEAR THE L.A. AIRPORT)
LOS ANGELES, CA
THURSDAY, MAY 11, 1978 - 2 PM
DUNFEY'S ROYAL COACH
SAN MATEO, CA
(4 MILES SOUTH OF S.F. AIRPORT AT BAYSHORE, RT 101 AND RT 92)
A 2020 WILL BE THERE FOR YOU TO VIEW. ALSO TERMINALS ON-LINE TO OTHER DECSYSTEM-20 SYSTEMS THROUGH THE ARPANET. IF YOU ARE UNABLE TO ATTEND, PLEASE FEEL FREE TO CONTACT THE NEAREST DEC OFFICE FOR MORE INFORMATION ABOUT THE EXCITING DECSYSTEM-20 FAMILY.
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Even though the mail was simpler, the reaction was swift and strong. Here is one message recorded in Brad Tempelton's home page:
ON 2 MAY 78 DIGITAL EQUIPMENT CORPORATION (DEC) SENT OUT AN ARPANET MESSAGE ADVERTISING THEIR NEW COMPUTER SYSTEMS. THIS WAS A FLAGRANT VIOLATION OF THE USE OF ARPANET AS THE NETWORK IS TO BE USED FOR OFFICIAL U.S. GOVERNMENT BUSINESS ONLY. APPROPRIATE ACTION IS BEING TAKEN TO PRECLUDE ITS OCCURRENCE AGAIN.
IN ENFORCEMENT OF THIS POLICY DCA IS DEPENDENT ON THE ARPANET SPONSORS, AND HOST AND TIP LIAISONS. IT IS IMPERATIVE YOU INFORM YOUR USERS AND CONTRACTORS WHO ARE PROVIDED ARPANET ACCESS THE MEANING OF THIS POLICY.
THANK YOU FOR YOUR COOPERATION.
MAJOR RAYMOND CZAHOR
CHIEF, ARPANET MANAGEMENT BRANCH, DCA
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A few years ago, Templeton had the chance to talk to Thuerk. Here is an excerpt:
"Thuerk thought, and maintains to this day that he didn't think he was doing anything wrong -- even though he gets a moderate amount of spam on his current E-mail account. He felt the Dec-20 was really relevant news to the Arpanet community, the first major system with Arpanet software built into it. Indeed, some of those who commented on the message felt it was definitely more of interest than other small mass mailings they had seen, with baby announcements and personal trivia."
I don't know the appropriate way to observe tomorrow's anniversary. Anyone with some ideas?
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