After dominating the web search business and taking a commanding position in the email market with Gmail, Google now intends to lead the world of phone and voicemail too. Google Voice, announced today, will provide a single phone number to unite all of your phones, free domestic calls, searchable voicemail "for life," and many enhanced calling
features like call blocking and screening, voicemail transcripts, call
conferencing, and international calls.
It also has launched free unlimited calling within the United States with international calling at a small fee.
I believe that this is a disruptive event. There are free calling companies, like eBay's Skype. There are unified ring companies. There are fee-based call transcription companies. But, none of these companies have been able to take on the telephone company infrastructure. Google has that ability. It could wipe out the small companies and take on the establishment.
The new product is the outgrowth of Google's acquisition of Grand Central in 2007. The original product was designed to solve the problem of having more than one phone
number (home, work, cellphone and so on):
- Missing calls when people call on one phone while you are near another. (For example, last night my daughter called me on my cell phone when I was at home and the cell was in another room.)
- The need to check multiple voicemail accounts and phone answering machines.
- Changing phone numbers when you switched cities or jobs.
- Missing calls when your schedule changes.
How do they solve it? Sign in to voice.google.com, pick up a new phone number in your local area code, and assign your various phone numbers to it. (The service will start in a few weeks, but Google has a waiting list available until then.) When users call one number, all of the phones will ring.
But, Google has done more -- much more. The most impressive is the use of speech recognition technology to transcribe voicemail messages. The transcribed messages will be sent to your Gmail account -- for free. So, the promise of a unified mailbox becomes one step closer to reality.
"But wait, there was more," the David Pogue of the New York Times reports about his test of the service. "Each time you answered a call, while the
caller was still hearing “one ringy-dingy, two ringy-dingies,” you
heard a recording offering four ways to handle the call: “Press 1 to
accept, 2 to send to voice mail, 3 to listen in on voice mail, or 4 to
accept and record the call.” If you pressed 3, the call went directly
to voice mail, but you could listen in. If you felt that the caller
deserved your immediate attention, you could press * to pick up and
join the call. This subtle feature saved time, conserved cellular
minutes and, in certain cases, avoided a great deal of interpersonal
conflict."
You can have customized incoming messages for different people. Want a sexy greeting for that special person and a serious greeting for business calls, no problem.
And, Google Voice is a head-on competitor to Skype for free domestic and low cost international calls. Internet calls work differently on Google Voice than on Skype. Rather
than starting a call from a computer, a specialized phone or an
application on a mobile device, Google Voice users call into their
voice mail service from any phone. Once there, they can push a button to get a dial tone and call a
different number.
If you want to learn more about Google Voice, I recommend bypassing the normal ways of searching and go directly to the support pages at http://www.google.com/support/voice/bin/topic.py?topic=16495. The topics include:
Google Voice Basics
Google blog postings include Here Comes Google Voice and Moving to Google Voice.
Google Voice takes a major step in unified messaging and internet calls. It will change the industry.
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FROM GOOGLE AY https://www.google.com/voice/about