There are many aspects of the battle between Samsung and Apple. In 2012, we had the launch of the Galaxy S3 and the spectacle of the court case. (Remember as people took sides on the “rounded corner patent” of the iPhone. Which, by the way, was not one of the actual issues in the case.)
However, it looks like the real difference in the upcoming battle will be in trendy software and hardware. If you have any doubt, take a look at the new S-Health app. Samsung describes it this way:
Stay active and fit with the Samsung GALAXY S4. It will track your workouts, daily intake, and weight levels. Get the current status of your surroundings for your activities with the Samsung GALAXY S4’s Comfort Level. It shows your comfort level based on temperature and humidity. Monitor your progress with both Health Board and various charts. Together with the Samsung GALAXY S4, being motivated for better health has never been so easy.
Monitor your comfort level? Track your health data? (I wonder who gets to keep this data.)
And, there are more cool trends. Group play for games. S Voice Drive for speech activated activities, eye tracking capabilities to pause videos and hand gestures to wave for next message. I could go on. But, this is not meant to be a marketing blog for Samsung.
Instead, it is worth noting the Go-To-Market Strategy. Samsung is loading dozens of cool applications in an attempt to attract the innovators and early adopters. If you cared about fitness, might you then choose a Samsung.
Apple, on the other hand, keeps its focus on simplicity and a “Don’t Make Me Think” user interface. Apple often makes the complicated look easy. At the same time, they skip many trends. The latest iPhone did not include NFC (Near Field Communications) capabilities, which was part of the Samsung Galaxy S3. Apple relies on the App Store for trends.
Which approach appeals to you? And, which do you think will win? (Your answer does not need to be the same for both.)